WikiPortallus: Scientific American.html

Scientific American is a popular science magazine, published (first weekly and later monthly) since August 28, 1845, making it one of the oldest continuously published magazines in the United States. It brings articles about new and innovative research to the amateur and lay audience.

Scientific American (informally abbreviated to "SciAm") had a monthly circulation of roughly 555,000 US and 90,000 international as of December 2005.¹ It is not a peer-reviewed scientific journal, such as Nature; rather, it is a forum where scientific theories and discoveries are explained to a broader audience. In the past scientists interested in fields outside their own areas of expertise made up the magazine's target audience. Now, however, the publication is aimed at educated general readers who are interested in scientific issues. The magazine American Scientist covers similar ground but at a level more suitable for the professional science audience, similar to the older style of Scientific American.

History

Scientific American was founded by Rufus M. Porter, who grew up in Bridgton, Maine, as a single-page newsletter. Throughout its early years much emphasis was placed on reports of what was going on at the US patent office. It also reported on a broad range of inventions including perpetual motion machines, an 1849 device for buoying vessels by Abraham Lincoln, and the universal joint which now finds place in nearly every automobile manufactured. Current issues feature a "this date in history" section, featuring excerpts from articles originally published 50, 100, and 150 years earlier; topics include humorous incidents, wrong-headed theories, and noteworthy advances in the history of science and technology.

Porter sold the newsletter in 1846 to Alfred Ely Beach and Orson Desaix Munn I, and until 1948 it remained owned by Munn & Company. Under the second Orson Desaix Munn III, grandson of the first, it had evolved into something of a "workbench" publication, similar to the 20th century incarnation of Popular Science. In the years after World War II, the magazine was dying. Three partners who were planning on starting a new popular science magazine, to be called The Sciences, instead purchased the assets of the old Scientific American and put its name on the designs they had created for their new magazine. Thus the partners -- publisher Gerard H. Piel, editor Dennis K. Flanagan, and general manager Donald H. Miller, Jr. -- created essentially a new magazine, the Scientific American magazine of the second half of the twentieth century. Miller retired in 1979, Flanagan and Piel in 1984, when Gerard Piel's son Jonathan became president and editor; circulation had grown fifteenfold since 1948. In 1986 it was sold to the Holtzbrinck group of Germany, who have owned it since. Donald Miller died in December, 1998,² Gerard Piel in September 2004 and Dennis Flanagan in January 2005. John Rennie is the current editor-in-chief.

International Editions

Scientific American published its first foreign edition in 1890, the Spanish-language "La America Cientifica." Publication was suspended in 1905, and another 63 years would pass before another foreign-language edition appeared: In 1968, an Italian edition, Le Scienze, was launched, and a Japanese edition, Nikkei Science(日経サイエンス), followed three years later. Kexue(科学，“Science” in Chinese), a simplified Chinese edition launched in 1979, was the first Western magazine published in the People's Republic of China. Later in 2001, a newer edition, Global Science(环球科学), was published instead of Kexue, which shut down due to financial problems.

From 1902 to 1911, Scientific American supervised the publication of the Encyclopedia Americana, which during some of that period was known as The Americana.

First issue

It originally styled itself "The Advocate of Industry and Enterprise" and "Journal of Mechanical and other Improvements". On the front page of the first issue was the engraving of "Improved Rail-Road Cars". The masthead had a commentary as follows:

The commentary under the illustration gives the flavor of its style at the time:

Also in the first issue is commentary on Signor Muzio Muzzi's proposed device for aerial navigation.

Editors

Special issues

Scientific American 50 award

The Scientific American 50 award was started in 2002 to recognise contributions to science and technology during the magazine's previous year. The magazine's 50 awards cover many categories including agriculture, communications, defence, environment, and medical diagnostics. The complete list of each year's winners appear in the December issue of the magazine, as well as on the magazine's web site.

Website

In March 1996 Scientific American launched its own website that includes articles from current and past issues, online-only features, daily news, weird science, special reports, trivia, "Scidoku" and more.

Columns

Television

Controversies

In its January 2002 issue, Scientific American published a series of criticisms of the Bjorn Lomborg book "The Skeptical Environmentalist". Cato Institute fellow Patrick J. Michaels said the attacks came because the book "threatens billions of taxpayer dollars that go into the global change kitty every year."⁵ Journalist Ronald Bailey called the criticism "disturbing" and "dishonest", writing, "The subhead of the review section, 'Science defends itself against The Skeptical Environmentalist,' gives the show away: Religious and political views need to defend themselves against criticism, but science is supposed to be a process for determining the facts."⁶

The May 2007 issue featured a column by Michael Shermer calling for a United States pullout from the Iraq War.⁷ In response, Wall Street Journal online columnist James Taranto jokingly called Scientific American "a liberal political magazine".⁸

In the 1990s the target audience changed, from other scientists in unrelated fields, to educated general readers interested in science issues. This change is lamented in an article The Demise of Scientific American by Professor Larry Moran ⁹.

Though not a controversy on a scientific topic, in May 1988 science writer Forrest Mims was a candidate to take over The Amateur Scientist column, which needed a new editor. He was asked to write some sample columns, which he did in 1990. Mims was not offered the position, due, he alleged, to his creationist views. Various newspapers, starting with the Houston Chronicle which broke the story and later The Wall Street Journal, the Washington Post and the New York Times, published articles critical of the magazine for rejecting the author, not on science but on his personal religious views. The underlying theme of the criticism was that Scientific American toed the line of scientific orthodoxy. According to Mims, former managing editor Armand Schwab Jr. said "Scientific American is a science magazine; it's largely written by scientists. We're completely dependent on the good will of working scientists for those articles, so there's a question of whether or not this could conceivably threaten the credibility of the magazine. You have to understand that creationism is sort of a shibboleth for scientists."¹⁰

Scientific American.html

Contents